Economic Issues Simulation Paper Essay

The Financing of Health Care Economic Issues Simulation Paper Health care framework has developed immensely over the most recent couple of years, with numerous progressions with the social insurance laws including however not constrained to Universal Health Care, numerous people have options with regards to their inclusion. As per social insurance. gov, in January of 2015, a business with at least 50 full time workers should make an Employer Shared Responsibility Payment if a full time representative gets a lower wellbeing inclusion premium expense if protection is buy in a commercial center. Be that as it may, bosses are not dependent upon this law if the quantities of workers are lesser than 50 yet are as yet expected to offer inclusion for their representatives. (medicinal services. gov) Employers must ensure that while picking inclusion for their workers, these ought to be inside their needs; inside social insurance prerequisites just as cheap remembering that lower cost may not really mean better. With numerous assortments in social insurance plans, for example, Preferred Provider (PPO), Point of Service (POS), and Exclusive Provider Organization (EPO); the Health Maintenance Organization (HMO) is the most liked and used gathering medical coverage plan. As a HMO illustrative of Castor Insurance, social insurance inclusion will be fabricated, including the likely use of the administrations by various enrollees. Castor Collins Health Plan Castro Collins Health Plan is a local HMO that was established in 1999. As a HMO, they give social insurance benefits just as medical coverage to people in its statewide system of doctors and clinics using a capitation model to remunerate their system of suppliers. Right now, there are 100,000 enrollees and these numbers are expanding. The obligation of a Vice President in Strategy and Financial Planning is to collaborate with new customers and defining wellbeing plans that will suit their requirements. With the assistance of associates, for example, the Chief Financial Officer Helen Fouerman, the Chief Medical Officer Jonathan Wikes, and the Executive Vice President of Planning and Development, Adam Hunter, an arrangement will be assembled that will incorporate evaluating and setting protection premiums. In January of 2006, Castro Collins was drawn nearer and met with two gatherings of individuals for medical coverage inclusion. These gatherings are Constructit and E-editors, neither of them have bunch employer’s protection. Constructit have 1000 individuals and they are happy to pay a limit of $4000 per individual as a yearly premium, in the mean time E-editors will pay a greatest yearly premium of $4500 per individual with 1,600 individuals. Castor Collins offers three kinds of wellbeing plans: Castor Standard, Castor Enhanced, and the tweaked arrangement called Castor Enhanced Minor. The standard arrangement doesn't cover prior ailments, the improved arrangement, be that as it may, spread previous ailments and offers more administrations. Castor Enhanced Minor is a modified arrangement that is practically comparable to Castor Enhanced with fairly lesser administrations that requires high use. Demographicsâ and Health Care Risk Factors There are 550 men and 450 ladies representatives in Constructit with ages 26 to 45 and 60 percent from this age bunch running from 26 to 42 are hitched. This implies, mates and kids should be considered in getting wellbeing plan. Likewise, incredible physical exercises are include inside thirty-two percent of the individuals at Constructit, while 25 percent of the individuals has moderate physical action. The rest of is 43 percent of the individuals includes exercises that are stationary. There are no significant wellbeing dangers out of the thirty-eight percent a likeness 170 men and 210 ladies in the workforce. Wounds, respiratory framework ailments, stomach related clutters, headache and unfavorably susceptible conditions are the significant reasons for non-appearance in Constructit. Corpulence related ailments, for example, hyperlipidemia, hypertension, diabetes, and cardiovascular ailments are reasonably high for this workforce that comprises of 36 percent of men and 43 percent of ladies. In E-editors, there are 750 men and 840 ladies with ages 35 to 54 and the majority of them are hitched. For as far back as ten years, ninety-five percent in the workforce have to a great extent been stationary; their activity includes sitting before the PC for significant stretches of time. Just five percent are required moderate action. Stress related injury (SRI) and issues with vision were gained by at any rate 95 individuals who had this activity for some time. There are no significant clinical wellbeing dangers for the 170 men and 182 ladies (22%) from this gathering. Respiratory turmoil is the 26 percent of the gathering issue since they are overwhelming smokers. There are 720 individuals who are corpulent in this gathering on account of the substantial inactive ways of life, dietary patterns, and absence of activity. This additionally implies there are expanded danger of diabetes, hypertension, elevated cholesterol and cardiovascular sicknesses. Plan Analysis Based on the plans, I would prescribe Castor Standard to Constructit and not to give protection to E-editors. Since Castor Standard doesn't cover previous conditions, the dangers of giving this arrangement are low. The exceptional that Constructit will be capable yearly is $3,428, with Castor Collins Health Plan gaining $3. 43 million. Given the wellbeing profile and the normal usage of administrations for E-editors, I feel that not giving protection is the correct choice. There is a high danger of guaranteeing this gathering and whatever Castor Collins procures from this gathering are deficient to cover those dangers. The objective is to expand profit. On the off chance that E-editors are happy to pay an alternate premium they will be considered by giving a suitable arrangement that limited dangers and expanded profit. Hazard disinclined shoppers purchase medical coverage to abstain from losing salary or riches when they are unwell. At the end of the day, buyers pay protection premium to move their dangers of clinical costs to the insurance agency. The exceptional that Castor Collins gets is a wellspring of income. It is remuneration for bearing danger and for bearing costs, for example, installment to social insurance suppliers. In the event that Castor Collins realize that a specific gathering of enrollees is increasingly helpless to a specific issue, its hazard for giving inclusion to that turmoil is higher. In any case, if, as on account of Constructit and E-editors, a gathering of people isn't eager to pay a higher premium to cover more serious dangers, Castor Collins will most likely be unable to give inclusion to more serious dangers. In this manner, while choosing an arrangement and the administrations to give under that arrangement, Castor Collins needs to weigh different contemplations †the premiums that enrollees are eager to pay, the dangers of giving a specific arrangement or administration, the normal usage and consequently, the expenses, of giving variousâ services in the arrangement, and the top notch Castor Collins needs to charge to look after gainfulness.

Integration of Evidence-Based Practice Into Professional Nursing Practice Essay Example for Free

Mix of Evidence-Based Practice Into Professional Nursing Practice Essay In this paper we will talk about the joining of proof based practice into proficient nursing practice. Scott McSherry (2008) characterize proof based practice as the mix of individual, clinical, or proficient aptitude with the best accessible outside proof to deliver practice that is destined to prompt positive results for a patient. Regardless of writing encompassing what proof based nursing is and isn’t, attendants battle to get proof into training. Numerous reasons have been accounted for including an absence of comprehension about proof based nursing implies. Scott McSherry (2008) likewise characterize proof based nursing is a procedure by which medical attendants settle on clinical choices utilizing the best accessible research proof, their clinical mastery and patient results. We will likewise talk about nursing’s concurrent dependence on and scrutinize of EBP with regards to basic thinking. There will likewise be conversation of an investigation done that inspected the impacts of coordinating proof based practice into clinical practicum among RN-BSN understudies and the confinements of proof based practice and a substitute perspective on dynamic. In conclusion we will talk about proof that challenges the customary work on with respect to infusion destinations (Cocoman Murray 2010). As indicated by Guem et al. (2010) confirm based practice is a critical thinking way to deal with clinical consideration that consolidates the cognizant us of the present best accessible proof, a clinician’s mastery, and the patient qualities. Proof for proof based practice doesn't generally depend on inquire about discoveries. Sources utilized can incorporate research discoveries, clinical experience, quality improvement information, legitimate thinking, perceived position, and customer fulfillment, circumstance, experience, and worth (Leddy Pepper 2008 p. 66). On the opposite proof based nursing is basic due to its capability to set aside time and cash and improve quiet results by diminishing expenses, through normalizing and smoothing out costs (Scott McSherry 2008). It is significant o comprehend the distinction between proof based practice and proof based nursing on the grounds that now and again they are utilized reciprocally. Scott McSherry (2008) express that the nursing practice has invited EBP however with regards to EBN, it is still yet to come reality on the grounds that the idea is a lot of unsophisticated and can prompt issues related with its utilization and abuse. EBN is just a develop and presently can't seem to be effectively actualized (Scott McSherry 2008). Generally the problem with EBN is that we don’t truly know the meaning of nursing. Despite the fact that there are issues with the definition we realize that clinical judgment is one of the significant ideas utilized in nursing subsequently it strengthens the thought of EBP and at last EBP. To propel the calling and guarantee strong gauges of training, we should look past proof based practice, while valuable in usage it is only one of numerous other segment parts (Jutel 2008). Proof based practice the latest trend dark in nursing practice and as of now possesses an unmistakable position, a few universal nursing associations bolster its utilization as a vital activity in the headway of the calling. In spite of the accentuation on EBP, there is additionally a solid resistance to it, not with the genuine utilization of EBP being an issue however with the essentials on which it stands. These contentions grumble of the veracity of the standards utilized in EBP which at the same time subverts and can't bolster EBP (Jutel 2008). In the event that it had not been for the social turn which perceived that things are not generally as they appear or that force, society, and culture contribute as much as science to creating information, the discussion about EBP would have never surfaced (Jutel 2008). Despite the fact that medical attendants contend against EBP, they need significant instruments important to supplant EBP. â€Å"Nursing training places high an incentive on power and adherence to clinical conventions, as opposed to on skills† (Jutel, 2008. P. 419). Adversaries of EBP proposes that advancement of clinical practice rules, basic consideration pathways, and conventions may really meddle and lure specialists to grow fairly a cookbook formula demeanor to customer care (Leddy Pepper 2010). With quality improvement being established in modern creation, maybe normalization may not be as alluring on the grounds that patients have special needs and attributes the might be disregarded when sticking to severe clinical practice rules. Nursing receives a dedicated and to some degree credulous trust while surveying data, we rush to acknowledge the facts of a friend inspected article, sedate organization publicity, and speedy to acknowledge a contention on irregularities of EBP. The apparatuses EBP cases to possess, are extraordinarily valuable, nonetheless, are not instruments of EBP; they are basic aptitudes of data evaluation. As proof based practice quickly replaces the customary worldview of medicinal services dynamic, human services individuals have a commitment to get to information, apply it practically speaking, and lead others to utilize it properly (Geum et al. 010 p. 387). For instance RN-BSN programs; these are grown-up understudies who have clinical information and ability, organized foundation and instructive readiness and work understanding yet have not taken a proper research course, in this way they demonstrate less certainty to incorporate proof based practice in their practices in light of the fact that these are courses that are not normal outside a baccalaureate educational program. To look at the adequacy of the reconciliation of EBP into a clinical practicum an examination was done among Korean RN-BSN understudies. The fundamental objectives were to improve students’ abilities for EBP information aptitudes and mentalities and to open understudies to circumstances that would empower the utilization of best proof (Geum et al. 2008). Every understudy was told to characterize patients nursing issues for their exclusively alloted understanding and to plan nursing issues utilizing the EBP question design, PICO, which we examined prior in the semester, to choose the nursing intercession for the issues presented. Before the EBP practicum, the by and large and individual scores for EBP viability among RN-BSN understudies demonstrated that understudies were â€Å"a little confident† with respect to the EBP procedure (Geum et al. 2008, p. 389). Consequences of this investigation demonstrate that reconciliation of EBP into a RN-BSN clinical practicum positively affected EBP viability and diminished boundaries to examine use among understudies in Korea, which likewise supports with considers directed in different nations. Proof based practice is a scholarly arrangement of aptitudes in this manner basic reasoning is crucial in creating proof based nursing practice (Geum et al. 2008). In any case if the proof on entanglements, nurture in clinical settings despite everything proceed to utilize and train nursing understudies on the utilization of dorsogluteal infusion destinations as the site of decision for intramuscular infusions (Cocoman Murray 2010). All in all, where should an intramuscular (IM) infusion be given? Attendants have customarily utilized the dorsogluteal, however late writing has upheld the ventrogluteal site. Picking locales has involved individual inclination, as opposed to the aftereffects of proof based practice. Slow take-up of meds, significant nerves and veins present make this site hazardous. A British report proposes â€Å"as past investigations have demonstrated the low viability of gluteal intramuscular infusions, this course ought to be stayed away from for most drugs† (Cocoman Murray, 2010. P. 1171). As the sciatic nerve lies just a couple of centimeters from the infusion site, wounds represent a critical danger, making the requirement for precisely distinguishing tourist spots particularly significant. An elective site is the ventrogluteal, seen by numerous individuals as the favored site. This site gives the best thickness of gluteal muscle and is liberated from infiltrating nerves and veins (Cocoman Murray 2010). Notwithstanding proof preferring the ventrogluteal site, medical caretakers are delayed to utilize it, depending on the much educated and utilized dorsogluteal site. â€Å"Studies show that solitary 12% of American nursing staff utilizes the ventrogluteal site† (Cocoman Murray 2010. P. 1172). Studies recommend that a few reasons the site isn't utilized is a direct result of nurses’ newness in finding the site and potential needle stick injury. Lamentably, medical attendants have not come to understand that when utilizing the V strategy, the non infusing hand is to be evacuated, as it’s just utilized for visual land checking (Cocoman Murray 2010). All through this paper we have examined the coordination of proof based practice into nursing from different articles. In the different articles the writers discussed proof based practice contrasted with proof based nursing, the incorporation of proof based practice in RN-BSN programs. We likewise talked about the article on a clinical model which recommended that the ventrogluteal intramuscular infusion site over the dorsogluteal site is favored with regards to positive patient results.

How Psychodynamic Therapy Can Help Treat PTSD

How Psychodynamic Therapy Can Help Treat PTSD PTSD Treatment Print Psychodynamic Therapy in the Treatment of PTSD By Matthew Tull, PhD twitter Matthew Tull, PhD is a professor of psychology at the University of Toledo, specializing in post-traumatic stress disorder. Learn about our editorial policy Matthew Tull, PhD Updated on September 29, 2019 Post-Traumatic Stress Disorder Overview Symptoms & Diagnosis Causes & Risk Factors Treatment Living With In Children ?MaskotOwner/Getty Images A number of treatments, including cognitive-behavioral and psychodynamic therapy, have been developed to help people recover from the effects of post-traumatic stress disorder (PTSD). If youre seeking treatment for PTSD symptoms, its important to understand the difference between the two forms of therapy. Get the facts on both with this review. Cognitive-Behavioral Therapy Cognitive-behavioral therapies for PTSD are based on the idea that problems arise as a result of the way people interpret or evaluate situations, thoughts, and feelings, as well as the problematic ways these evaluations cause people to act (for example, through avoidance). Examples of cognitive-behavioral therapies for PTSD are exposure therapy, stress-inoculation training, cognitive processing therapy, behavioral activation, and acceptance and commitment therapy. Cognitive-behavioral therapy has been found to be successful in reducing the symptoms of PTSD. Get Help From the 9 Best Online Therapy Programs Psychodynamic Psychotherapy Psychodynamic approaches to PTSD focus on a number of different factors that may influence or cause PTSD symptoms, such as early childhood experiences (particularly our level of attachment to our parents), current relationships and the things people do (often without being aware of it) to protect themselves from upsetting thoughts and feelings that are the result of experiencing a traumatic event (these things are called defense mechanisms). Unlike cognitive-behavioral therapy, psychodynamic psychotherapy places a large emphasis on the unconscious mind, where upsetting feelings, urges, and thoughts that are too painful for us to directly look at are housed. Even though these painful feelings, urges, and thoughts are outside of our awareness, they still influence our behavior. For example, they may lead you to avoid starting a relationship with someone, because the relationship could bring up some of these painful feelings. Therefore, just as with cognitive-behavioral therapy, psychodynamic therapy also wants to bring about changes in behavior. It is just that the road it takes to get there is different. How Psychodynamic Psychotherapy Works Bringing about a change in symptoms or behavior requires getting in touch with and working through those painful unconscious feelings. To do this, the psychodynamic therapist will assist the patient in recognizing the defense mechanisms being used, what they are being used for (to avoid painful feelings in the unconscious mind stemming from a traumatic experience), and connecting with and appropriately releasing those feelings and thoughts that were previously being avoided. For example, over several sessions, a psychodynamic therapist may notice that a patient is denying the extent to which a traumatic event has impacted her life. Disavowal is a common defense mechanism that may be used to protect people from something that they dont have the ability to cope with. Likewise, a therapist may notice that a patient is expressing anger and putting blame on family members even though they havent done anything to deserve it. In this case, the therapist may interpret this behavior as a sign that the patient is actually upset with and blaming herself for the traumatic event. Since this anger and guilt is too difficult to cope with, it is expressed toward others. This defense mechanism is referred to as displacement. In both of these cases, the therapist would interpret the patients behavior and share this interpretation with the patient. The therapist and patient can begin to break down these unhealthy defense mechanisms and bring insight to the underlying problem. Through this insight, the patient can then begin to work through those painful feelings in a healthier and more appropriate manner. Studies on Effectiveness of Psychodynamic Psychotherapy Psychodynamic psychotherapy for PTSD has not been studied as extensively as cognitive-behavioral therapy for PTSD. Of the studies that have been conducted, though, it has been shown that psychodynamic psychotherapy can have a number of benefits. For example, studies of psychodynamic therapy for PTSD have shown that after therapy, people report improvement in their interpersonal relationships, fewer feelings of hostility and inadequacy, more confidence and assertiveness and reductions in PTSD symptoms and depression. Which Type of Therapy Should You Use? The answer to this question is really based on your personal preference. Both cognitive-behavioral therapy and psychodynamic psychotherapy can have benefits for someone with PTSD. Cognitive-behavioral and psychodynamic therapists, however, take different approaches to the treatment of PTSD, and some people may prefer one approach to the other. Therapy is going to be the most effective if you buy into the approach and have a good relationship with your therapist. So it is important to shop around and find the best fit for you. You can find PTSD treatment providers in your area through UCompare HealthCare as well as the Anxiety Disorder Association of America. How Is PTSD Treated?

The Spanish Ballad, Or Romancero - 1346 Words

The spanish ballad, or romancero, is a form of poetry which, closely linked to the medieval epic, is passed down by word of mouth and open to interpretation by the performers and audience. The ballad â€Å"Romance de Moraima† (or yo me era mora Moraima) is a romancero fronterizo which is relatively brief, and follows the standard octosyllabic structure. The ballad contains the key feature of assonating units, yet does not strictly rhyme with one vowel, i.e. ‘a’ but varies between ‘a’, ‘o’, and a paragogic ‘e’. Moraima opens quite abruptly and dramatically, as is the fashion of the romancero. No time is spared in small details; instead the sensational tale begins immediately. Interestingly, the description is in the past- era- even though one would imagine that she is still the same person, which gives the impression that something drastic has changed. The first line lands with a punch. The bold statement of her name-  «yo me era mora Moraima « - identifies the protagonist and throws the listener in. The yo is emphatic, as is the last positioning of Moraima, and together they frame the line to deliver impact. There is strong alliteration and repetition of the ‘mo’ sound with Moraima, mora and morilla, all of which contribute to a compelling description, and draw attention to her islamic beliefs. The choice of the name Moraima, when juxtaposed with mora, emphasises her religious affiliation which would have been controversial at that time due to the Reconquista. This play o n

Internet Censorship Essays - 3790 Words

Internet Censorship There is a growing debate about censoring the internet. Some people think that the internet is protected under the first ammendment and cannot be censored. Others think that some of the material that is on the net needs to be filtered and regulated. The word censorship is defined as examining any material and prohibiting what is objectionable, according to Webster’s II dictionary. Censoring the internet is a violation of the first ammendment rights of every citizen in the United States. There are two general truths that some people feel are attitudes towards censoring the internet. The first is that very few people admit to favoring it. The second is that no matter who you are, in a matter of minutes†¦show more content†¦Many teachers try to teach their students responsibility. This can be done in many ways, one of which is through the internet policy in our schools. By not censoring the internet and trusting children to make the right decisions they can get a boost of self-esteem that so many children need these days (Nellen 53). The filtering devices can obstruct a teacher in their quest to teach their students. For example, Ted Nellen wanted to use to obtain some information on the AIDS virus to help him teach his class. He tried to get information of the internet at the school he teaches at and found that to be impossible because the filtering devices that were installed worked (Nellen 53). Another question that needs to be asked is who are the people that are determining whether a site should be filtered or not? Just because they find something offensive does not mean that there is not some one out there who would find the site unoffensive. These people can filter what is put on the internet, so what is stopping them from doing this sort of thing in other areas of American culture. Filtering the internet is not the answer to the problem. Children and adults should be educated on what is right and wrong on the internet and not treated like they are criminals (Nellen 53). The software that is available for the purpose of internet filtering and blocking has been able to block out certain web sites, butShow MoreRelatedCensorship And Censorship Of The Internet985 Words   |  4 Pagesissue of Censorship of the Internet in America has become a trending topic. The internet has been commonly censored to comply with the Digital Millennium Rights Act, but in recent times our government has been requesting more aggressive censorship in order to provide a safer cyberspace. If the American government began to censor the internet, the restriction will result in suppression of freedom of the press, hindering freedom of speech, and reduce the plethora of information on the internet. If AmericaRead MoreInternet Censorship And The Internet941 Words   |  4 Pages More than two decades ago, the Internet was yet to be ubiquitous in the homes of the general public around the world. Today, global users of the Internet has surpassed the 3 billion mark, or approximately 45% of the world population, a trend that is not likely to slow down anytime soon (World Internet Users Statistics and 2015 World Population Stats, 2014). The idealistic vision of self-governance of the Internet has proved to be insufficient and threats to the Internet’s core principles areRead MoreThe Internet and Censorship940 Words   |  4 PagesThe internet is a diverse pool of information that anyone nowadays can have access to. One of the more controversial topics that involves the internet, is the censorship of the internet. Internet censorship can be defined as the control or suppression of what can be accessed, published or viewed on the internet. It’s been hot topic in recent years because many government organizations have been trying to pass many reforms to help push the censorship of the internet, either directly or indirectlyRead More Internet Censorship Essay1605 Words   |  7 PagesEveryone has heard of the Internet and how it is going to help set the world free. The Internet is the fastest growing form of communication and is becoming more and more common in the home. Companies these days do big business over the Internet, and online shopping has grown tremendously in the last few years. For instance, the online auction site eBay sells millions of items every year online. Many companies are making even more plans to expand their business to the Internet. Unfortunately, there haveRead MoreInternet Censorship1799 Words   |  8 PagesTechnologies Used In Internet Censorship and Control Murdoch (2013) opines the Internet as an entity where control is always fought over for by those that use it. He further demystifies the internet, breaking it down to the two protocols that define it. These are the transmission control protocol – TCP- and the Internet Protocol –Ip. It is these protocols that enable the connection of two separate networks to each other. The protocols enable the easy connection of separate networks, without theRead MoreCensorship And Censorship Of The Internet1754 Words   |  8 PagesCensorship of the Internet is on the rise in highly populated states today. Although the Internet is considered as one of the most significant tools for the public sphere, many users have decried the Internet’s benefits and seen the Internet as a ‘double-edged sword’. Even as the Internet connects most of the world and gives valuable access to information, the same tool allows access to material that may be considered dangerous or harmfu l. The recent increase in discussion on the act of censorshipRead MoreThe Censorship Of Internet Censorship3057 Words   |  13 Pages Internet Censorship Student’s Name: Institution Name: Internet Censorship Internet censorship refers to the suppression and control of what people can access, publish, or view on the cyberspace (Reynolds, 2014). It may be done by regimes or private firms at the command of the government. It can be a government’s initiative is or carried out by regulators. Organizations and individuals may practice self-censorship for religious, business or moral reasons to comply with societal normsRead More Internet Censorship Essay1726 Words   |  7 PagesInternet Censorship The freedom of speech that was possible on the Internet could now be subjected to governmental approvals. For example, China is attempting to restrict political expression, in the name of security and social stability. It requires users of the Internet and electronic mail (e-mail) to register, so that it may monitor their activities. In the United Kingdom, state secrets and personal attacks are off limits on the Internet. Laws are strict and the government is extremely interestedRead MoreInternet Censorship Essay886 Words   |  4 PagesInternet Censorship Presently, it seems that the Internet is playing a very important role in everyones daily life. This multipurpose network has many different functions useful for everyday work and entertainment. Due to the freedom of the Internet various debates and protests have come to disagree with its open form of communication. Because of the misuse of the internet many people believe that there should be some kind of internet censorship, while others are against internet censorshipRead More Censorship and the Internet Essay1213 Words   |  5 Pagesinformation available on the internet many people believe that some of this information should be censored by the United States Government. Whos to say what should be accessible and what should not? Where does it start and stop? Does internet censorship make a nation a safer place to live? There are many countries that don’t allow the use of the internet at all and some countries only censor what they don’t want their citizens to know. Daniel Calingaert said â€Å"The internet has provided greater space

Position Paper Ap Government Free Essays

Luke sawyer 12th grade 11/8/12 AP government Position paper I believe that Barack Obama is the most qualified candidate to run for the president of the United Sates of America. I believe that his plan of moving forward will indeed move us forward. Obama has interesting views that I agree with, and you should consider them, as did I. We will write a custom essay sample on Position Paper Ap Government or any similar topic only for you Order Now The first issue is innovation, more jobs and reviving manufacturing and the auto industry. Since Obama became president both manufacturing and the auto industry have had a total of 1. 5 million new jobs. The second issue is taxes. Taxes are necessary, but no one wants them. Obama plans to cut taxes for every American worker and provide small tax cuts for small businesses. He is also asking the overly wealthy Americans to pay a little bit more in order to pay away our debt. A third issue is to end the war, and bring back our troops from Afghanistan. Obama plans to end the war by 2014 and use half the money that would be spent on the war, and use it for roads, bridges, runways and schools and the other half on paying the deficit. The next issue is energy, which is a big issue now that fossil fuels are running low. Obama plans to put aside oil companies and start investing in cleaner sources, to become a global leader in clean energy. Obama plans to protect our climate by taking steps into cleaner energy including oil, gas, clean coal, wind, solar, biofuels, and nuclear energy. Also creating jobs and businesses, while improving the environment and national security. With schools advancing and new knowledge being obtained, Obama plans to make college more affordable. He plans on doing this by cutting the tuition fee in half. He also plans to establish a college tax credit for the students and families worth up to 10,000 dollars over for years of college. He also plans to enforce the state and local government to improve the quality of teachers, while giving the local and state governments resources to reward and attract better teachers. Obama also plans to recruit 100,000 math and science teachers so we can out-compete countries in fields like science, technology, engineering, and math. Lastly, Obamas health care plan strengthens Medicare for the seniors, and it helps young people get the health insurance they need. The Affordable Care Act is helping people with Medicare save on the care they need to stay healthy. Obama plans to lower the costs on prescription drugs, and monthly premiums. Obama is also putting an end to health insurance company’s charging women more than men for the same coverage. Sources: http://www. barackobama. com/plans/ http://www. cbsnews. com/8301-250_162-57538698/what-are-obamas-and-romneys-plans-for-the-next-four-years/ http://www. businessinsider. com/obamas-plan-second-term-economy-jobs-election-2012-10? op=1 How to cite Position Paper Ap Government, Essay examples

Strategic Marketing Methods

Question: Discuss about theStrategic Marketing Methods. Answer: Introduction Marketing management in business today is faced with the challenge of changing trends in business practices and the development and use of technology has helped organizations in coming up with techniques and methods for marketing. In order to market products, organizations have to analyze consumer behavior and consumption needs which are influenced by factors such as the quality and cost of the product and the availability. For instance, the Nestle Company which produces Nestum 3in1 is an internationally recognized brand which has to incorporate the market orientation, techniques in ensuring that the produce receives international reception among its different markets. Therefore, the focus of this paper is to analyze the different marketing orientation techniques by Nestle in order to segment its target population by positioning their product in the global marketplace. Segmentation, Targeting, and Positioning This model is applicable in marketing in the sense that it creates priorities in marketing through segmentation of the population and creation of communication messages which target the specific population through personalized and relevancy in messages and thus the organization makes production decisions based on the market needs and thus this method is practical to organizations today (Hanlon, 2016, p. 7). Segmentation in marketing means identification of the customers and delivering of the products when and where the customers are located which is referred to as geographic segmentation. Segmentation is about creating relationships with the different stakeholders involved in the production and supply chain and thus the organization engages in target promotional activities which addresses the different audiences for its products. Nestum 3in1 has achieved global recognition and use by the segmentation and targeting of the populations in the US and other markets worldwide (Weinstein, 2013, p. 4). Upon proper segmentation of the market thus the organization identifies the attractiveness and potential presented by each market segment and thus the suitable one is the target for the product. For instance, the case of Nestum 3in1 was a product innovation which targeted the American and other western adult population between the ages of 5-85 years. Segmentation involved the partnership with Eu Yan Sang, a trusted household name and Asias leading progressive healthcare company with a strong foundation in Traditional Chinese Medicine (TCM). The specific needs address the psychographic and behavioral needs of the population, thus the Nestum 3in1 fits the hectic lifestyle while embracing healthy eating habits (Nestle, 2012, p. 1). The STP strategy involves selecting targets for the product which are chosen on the basis of the market size given the population size and composition. The existence of Nestle in many markets makes the brand to be receptive and thus the introduction of a new product by the company will receive positive reception and thus anticipated growth in terms of sales and revenue (Weinstein, 2013, p. 4). Product positioning in the market involves the analysis on the market position of the company and brand in general in the market and an evaluation of the competition in order to identify opportunities through gap identification. Perceptual mapping identifies competitors in the global market producing healthy drinks and cereals such as Weetabix, cornflakes, cocoa puffs among others products and thus given the competition the company is able to set strategies to meet the market needs while remaining competitive. Nestum 3in1 has presented the population with a healthy drink and instant preparation thus positioning itself in the market as the choice of convenience and efficiency for its users whose lifestyle and behavior require such a product (Hanlon, 2016, p. 7). Nestle is able to develop marketing objectives of its product Nestum 3in1 in different markets. Given the reception in the Asia markets the objective of increasing the growth and market share by 5% in the global market by end of half year 2017. The objective which aligns with company goals of profitability is the increase in sales revenue by 17% through diversification of product to target adults and children in different markets (Nestle, 2012, p. 1). Strategies for Objective Attainment The STP method in identifying the target population for the Nestum product is key in the development of strategies applicable by Nestle in sustainability and profitability goals. Engaging in promotional activities such as advertisement which is aided by the digitized marketing place in the globe is an advantage for the success of Nestle. Another strategy is the product innovation and diversification, this entails the utilization of partnerships which will ensure quality and diversity in terms of consumer needs is met (Blythe and Zimmerman, 2012, 17). Bibliography Blythe, Jim, and Alan S. Zimmerman. Business to Business Marketing Management: A Global Perspective. London: Routledge, 2012. "The New NESTL NESTUM 3 in 1 Cereal Drinks." Http://www.nestle.com.my. Last modified October 1, 2012. https://www.nestle.com.my/media/pressreleases/allpressreleases/the_new_nestle_nestum_3in1_cereal_drink. Hanlon, AnnMarie. "The Segmentation, Targeting and Positioning Model." Smart Insights. Last modified November 8, 2016. https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/. Weinstein, Art. Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition. Hoboken: Taylor and Francis, 2013.